Multi-Channel eCommerce ERP for Inventory, Listings & Orders | Stok.ly

Multi-Channel eCommerce in Stok.ly

Stok.ly Multi-Channel eCommerce is the set of tools inside Stok.ly that connects your
websites and marketplaces to a single operational system—so you can manage
product data, pricing, inventory and sales orders
across channels from one place.

Plug-and-play eCommerce integrations
Mapping, listing & bulk editing
Real-time sales order flow
Single source of truth for product data
Single source of truth for product data
200+ eCommerce plug and play integrations
Shopify App
Open API for custom platforms
AI product & pricing workflows
On this page

Definition

In Stok.ly, Multi-Channel eCommerce means connecting multiple online sales channels to your ERP so that:

  • Products are created and maintained in one place with Stok.ly as the master data source
  • Product Information is managed with one source of the truth across all channels
  • Product Pricing is managed with one source of the truth across all B2C and B2B sales channels
  • Channel listings can be managed at scale (custom mapping, bulk listing, bulk edits)
  • Orders arrive in real time into an operational dashboard for fulfilment
  • Inventory stays accurate across channels as stock moves and sells

This is designed for businesses that have outgrown basic “eCommerce inventory tools” and need ERP-grade control across
stock, purchasing, warehouse execution and finance.

Who it’s for

Stok.ly Multi-Channel eCommerce is typically used by teams who:

  • Sell on a high volume branded website
  • Sell on multiple websites and marketplaces
  • Need one source of truth for product data, pricing and attributes
  • Process high order volumes and need a single operational view of orders
  • Operate across warehouses and/or stores and require accurate stock by location
  • Want to reduce manual admin and automate updates across channels
  • Need to automate processes across product management, sales order processing and purchasing

How it works

  1. Connect channels: Use plug-and-play integrations for major platforms, or connect bespoke channels via the Open API.
  2. Centralise product data: Maintain titles, descriptions, images, unlimited custom attributes and channel specific pricing in Stok.ly.
  3. Map channel requirements: Map custom attributes per channel so each channel gets the right data (and can have channel-specific differences).
  4. Mapping for Shopify: Map Tags, Meta Data and Collections to Shopify and Shopify Plus.
  5. List and edit at scale: Bulk list items and push bulk edits from Stok.ly (including via CSV import/export).
  6. Edit using AI: Bulk edits using the AI Assistant to manage Product Information and Pricing across simple items, bundles and Parent & Child Items.
  7. Operate from one order view: Orders flow into the sales order dashboard in real time for operational processing and fulfilment.

Core capabilities

Channel mapping, listing and bulk editing

  • Map product attributes per channel (titles, images, descriptions, pricing and more)
  • Map unlimited custom attributes per channel
  • Bulk list items to channels from the Stok.ly back office
  • Bulk edit items directly in Stok.ly or via the AI Assistant or CSV import
  • Maintain one product once, then list it across channels efficiently

See also: Product Information Management (PIM) ·
Websites & Marketplaces integrations

Single source of truth for product data

  • One central place for product records, variants, bundles/kits and attributes
  • Permission-controlled workflows for editing and approvals
  • Consistent data across sales channels, warehouse execution, and reporting

Multi-channel operations, not just listings

  • Connect eCommerce activity to inventory, purchasing, warehousing and fulfilment workflows
  • Operational controls designed for scale (peak trading, promotions, seasonal surges)

Explore: Sales order processing ·
Warehouse management (WMS)

Inventory control across channels

Multi-channel success is mostly an inventory accuracy problem.
Stok.ly’s approach is to make inventory the master record, then keep channels aligned as stock changes.

  • Real-time stock accuracy across connected channels as orders sell and stock moves
  • Location-aware control (e.g., different fulfilment locations and channel inventory rules)
  • Operational visibility so teams can make decisions quickly during trading peaks

For the operational engine behind this, see: WMS and
Stock App.

Sales orders and operations

Orders from each channel arrive into a single operational view—so you don’t run your business by logging into multiple channel back offices.

Sales order dashboard (real time)

  • Sales orders flow into Stok.ly in real time from connected channels
  • Orders are editable (address, delivery, add/remove items, pricing adjustments)
  • Orders can be unpaid, part-paid or paid; payment updates can sync as payment completes
  • Support for operational handling such as holds, tags, comments, ship-by dates and courier notes

Explore fulfilment automation: Sales order processing ·
Pick, pack & despatch

Open API and custom channels

If you run a bespoke website, marketplace connection or internal sales app, Stok.ly provides an Open API
so your developers (or partner) can integrate using modern REST/JSON patterns.

  • Access Stok.ly data securely from your own applications
  • Integrate third-party apps, SaaS tooling, and custom reporting
  • Extend Stok.ly into unique operational workflows without replacing the ERP core

If you’re replacing multiple tools, also see: Reporting & dashboards.

AI for product and pricing management

Stok.ly includes AI workflows to reduce the manual effort of managing large catalogues across multiple channels.

  • AI product management: create or improve product names and descriptions
  • AI pricing workflows: assist with pricing changes and optimisation tasks
  • Operational context: product and pricing decisions are connected to inventory, sales and planning data

For planning AI (forecasting, replenishment), see: AI demand forecasting.

Integration notes

  • Plug-and-play channel integrations: Stok.ly supports 200+ eCommerce website and marketplace integrations.
  • Bulk tooling: listing and editing are designed for scale via back office and CSV workflows.
  • ERP connectivity: your eCommerce stack connects to warehouse execution and (optionally) accounting integrations.

Related: Websites & Marketplaces ·
Couriers & Freight ·
Accounting integrations

FAQs

Is Stok.ly a multichannel eCommerce platform?

Stok.ly is an inventory-centric Cloud ERP with multi-channel eCommerce capabilities. It connects your websites and marketplaces
to a single operational system for product data, inventory and orders—rather than being an eCommerce storefront builder.

Can Stok.ly manage listings across multiple channels?

Yes. Stok.ly supports channel mapping, bulk listing, and bulk editing so you can control product data, pricing, images and attributes
across channels from one dashboard.

Do eCommerce orders arrive in real time?

Yes. Sales orders from connected channels flow into Stok.ly’s sales order dashboard in real time, enabling operations teams to work
from one system.

Can I connect a custom or bespoke website?

Yes. Stok.ly provides an Open API so your team or partners can integrate custom platforms and apps using REST/JSON approaches.

Does Stok.ly use AI for eCommerce operations?

Stok.ly includes AI workflows for product management (e.g., assisting with product descriptions) and pricing workflows, alongside
planning AI such as demand forecasting and replenishment.

© Stok.ly. This page explains how Stok.ly supports multi-channel eCommerce operations
through centralised product data, inventory control and real-time order management.



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