Cloud based OMS for retailers and wholesalers that have outgrown limited systems
Why multi-channel order management breaks
Channel conflict
Multiple channels compete for the same inventory. Without real time inventory, b2b pre-allocation & reservations and buffer stock, overselling is inevitable.
Manual routing
Teams spend hours deciding where orders should ship from and which couriers to use. Allocation rules streamline sales order management and achieve consistency.
Fulfilment inconsistency
Different tools manage sales orders and fulfilment differently. A unified OMS-led ERP standardises execution and reduces pick and pack errors and ultimately the number of returns.
Five Star Reviews on G2
What do you like best about Stok.ly – Inventory-Centric Cloud ERP?
We have gone from a pen and paper warehouse to a completely digital system that has streamlined our business immensely. The customer support has been superb since the day we onboarded with Stok.ly and we continue to build a great relationship with the team.
We use Stok.ly daily in our warehouse and have found a number of features to now be invaluable. The ease of eCommerce integration is incredible and has streamlined tasks within our business ten fold.
How a multi-channel OMS works in Stok.ly
1) Centralise orders across channels
Bring ecommerce, marketplace, POS and B2B orders into one sales order dashboard with consistent statuses, SLAs and exception handling.
2) Apply allocation & routing rules
Route orders to the best warehouse or store based on stock, cut-off times, delivery promise, service level and capacity.
3) Pre-allocate & Reserve inventory for customers and sales orders
Maintain one inventory truth, reserve stock for orders, and sync accurate availability back to channels—especially during peaks.
4) Execute sales order fulfilment consistently
Automate picking, packing and dispatch workflows so throughput increases and pick/pack error rates drop to below 1%.
5) Feed operational signals into replenishment
Multi-channel quotes, sales orders and customer behaviour creates cleaner purchasing signals for AI forecasting and replenishment to execute.
What to look for in multi-channel order management software
Operational controls
- Inventory reservations and real-time stock sync
- Allocation rules across locations
- Exception handling (holds, substitutions, backorders)
- Audit trails for accountability
Execution at scale
- Picking, packing and dispatch workflows
- Partial shipments and split fulfilment
- Returns and restocking controls
- Demand signals for purchasing
ERP depth matters. Unlike lightweight OMS tools and connector apps, Stok.ly is an OMS-led ERP — so orders, inventory and warehouse execution stay synchronised without manual reconciliation.
Built for teams that have outgrown disconnected tools
- Multi-channel ecommerce brands: Selling on DTC + marketplaces, and fulfilment complexity is increasing month by month.
- Retail + wholesale operators: B2B trade orders alongside consumer channels, with shared inventory and clear channel prioritisation.
- Multi-location fulfilment: Warehouses and stores shipping orders, where routing rules and consistent execution are essential.
- Stok.ly is built for teams that have outgrown inventory software, warehouse-only systems or platform-native order screens — and need one operational system to run the entire order lifecycle.
Explore the OMS cluster
Order Management System
The category overview and navigation hub.
Retail OMS
Order management built for retail operations.
Wholesale (B2B) order management
Trade workflows, partials, backorders and operational controls.
Multi-channel OMS FAQs
What is a multi-channel order management system?
A multi-channel OMS centralises orders from multiple channels and coordinates allocation, fulfilment, inventory updates and returns from one operational system.
How does a multi-channel OMS prevent overselling?
By maintaining real-time stock across channels and locations, reserving inventory for orders, and synchronising accurate availability back to each channel quickly.
Is Stok.ly an OMS or an ERP?
Stok.ly is an OMS-led ERP for retail and wholesale operations. Orders are the control layer, while inventory and warehouse execution stay synchronised in the same system.
Can Stok.ly handle B2B and DTC orders together?
Yes. Stok.ly manages B2C and B2B orders together with shared stock controls, clear prioritisation rules, and consistent fulfilment workflows.
Contact Information
All our sales, support and development team are located in Hereford and Cheltenham in the U.K. Please submit the contact form and we will contact you within the same business day.