Why ecommerce teams outgrow platform-native order screens
Failure to scale
When operations capability falls behind sales, customers get disappointed when shipping fails to meet SLAs, teams spend time on phones apologising to customers rather than fulfilling orders and brand loyalty is damaged. All the hard work of growing sales is undone by systems that are not capable of delivering the warehouse operations you need to fulfil orders and make sure your best sellers are in stock.
Inventory drift
Apps and channels fail or fall out of sync, meaning listings and inventory fall over causing missed sales, cancellations, manual tasks and team frustration.
Manual fulfilment decisions
Without operational automation, as you scale, poor decisions are made by the team on the warehouse floor as they are put under pressure costing you margin and reducing productivity.
Peak pressure
Promotions expose weak processes. Warehouse execution needs standard workflows to scale throughput.
G2 5 Star Reviews
What do you like best about Stok.ly – Inventory-Centric Cloud ERP?
The ease of all our inventory in one place, Stock is pushed up to our sales channels, 1 system does most of our work, and makes our lives easier. Stok.ly takes away the need for another member of staff. Stock feeds from our suppliers are handled within Stok.ly making sure we don’t oversell any products. We use Stok.ly daily and it’s always open on our screen!
How ecommerce order management works in Stok.ly
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1) Centralise ecommerce orders
Bring orders into one order desk with consistent statuses, SLAs and exception handling.
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2) Allocate orders by rules
Route orders to the best location based on stock, delivery promise, cut-off times and capacity.
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3) Reserve stock and prevent overselling
Maintain one inventory truth, reserve inventory for orders, and sync availability back to channels quickly.
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4) Execute fulfilment consistently
Standardise picking, packing and dispatch workflows to increase throughput and reduce errors.
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5) Improve replenishment decisions
Use demand signals to improve purchasing—optionally supported by AI forecasting and replenishment planning.
Deep ecommerce workflows for your platform
- Shopify: Multi-location fulfilment, stock sync, product management, listing, editing and operational control beyond app stacks.
- Magento / Adobe Commerce: Allocation rules and multi-warehouse complexity handled cleanly.
- WooCommerce: Scale beyond plugin sprawl with unified order and inventory control.
- eBay: Streamline your product management across multiple categories with ease
- Amazon: turbocharge your Amazon sales with AI pricing management
What to look for in ecommerce order management software
Order control
- 200+ plug and play eCommerce integrations
- Bulk listing and editing tools
- Full product information management over product and pricing data
- Centralised sales order dashboard and statuses
- Sales orders enter dashboard in real time from all sales channels
- Automation via rules engine to process sales orders AND create pick lists
- Split shipments and partial fulfilment
- Exception handling and audit trails
Inventory & fulfilment execution
- Real-time inventory cross all channels
- Picking, packing and dispatch workflows
- Label printing on demand for 70+ couriers and freight built in
- Returns and restocking workflows and controls
- Automation of warehouse pick face replenishment
- Automation of purchasing and replenishment via inventory warnings
- AI Demand forecasting for purchasing and stock transfers built in – NOT bolted on!
Built for ecommerce teams that have outgrown disconnected tools
- Multi-channel ecommerce: DTC & B2B who sell on multiple marketplaces with rising order volumes and experience channel conflict and duplication of tasks.
- Multi-location fulfilment: Warehouses and stores shipping orders, where streamlining the choice of where items are dispatched from is critical
- Retail + wholesale: B2C & B2B workflows alongside ecommerce channels from shared inventory cause conflict in inventory allocation.
- Product Information Management: With multiple systems comes duplicated product and pricing lists causing confusion and no one source of the truth
- Operations: As sales volumes scale, without automation and barcode scanning, error rates increase causing margin leakage and lowering productivity
- Stok.ly is built for teams that have outgrown platform-native order screens, inventory software or warehouse-only systems — and need one operational system to run the entire ecommerce order lifecycle.
Explore the OMS cluster
Order Management System pillar
The category overview and navigation hub.
Multi-channel OMS
Centralise orders across channels and locations.
Wholesale (B2B) OMS
Trade workflows, partials, backorders and operational controls.
Ecommerce OMS FAQs
What is ecommerce order management software?
Ecommerce order management software (OMS) centralises online orders and coordinates allocation, fulfilment, inventory updates and returns,
often across multiple warehouses, stores and sales channels.
How does ecommerce OMS prevent overselling?
By maintaining real-time inventory across channels and locations, reserving stock for orders, and synchronising accurate availability back to channels quickly—especially during peaks.
Can an ecommerce OMS work with Shopify, Magento and WooCommerce?
Yes. A modern OMS can connect to platforms like Shopify, Magento/Adobe Commerce and WooCommerce to keep orders, stock and fulfilment workflows aligned across channels and locations.
Is Stok.ly an OMS or an ERP?
Stok.ly is an OMS-led ERP for retail and wholesale operations. Orders are the control layer, while inventory and warehouse execution stay synchronised in the same system.
Contact Information
All our sales, support and development team are located in Hereford and Cheltenham in the U.K. Please submit the contact form and we will contact you within the same business day.