Omnichannel fashion is the norm – shoppers expect a flawless experience across every channel. They move between online and instore effortlessly – your inventory should too.

They browse on Instagram, check stock on a website and pick up instore – without a hitch. But behind the scenes, managing this complexity can be a nightmare without the right tools.

Are you keeping up?

The Omnichannel Challenge

Fashion retailers juggling multiple sales channels face hurdles:-

Inventory chaos – Stock levels can differ between online stores, physical locations and marketplaces.
Fulfilment headaches – Orders need to be processed fast, regardless of where they come from.
Customer expectations – Shoppers demand real-time availability, hassle-free returns and a smooth experience across all touchpoints.

Mess this up and you’re losing sales.

A staggering 73% of consumers expect brands to understand their needs across different channels (McKinsey, 2023) – yet many retailers fail to deliver.

How confident are you that your system is up to the task?

How Fashion ERP Fixes This

Fashion ERP systems centralise inventory, automate processes and streamline operations – giving retailers the control they need.

1. Get Inventory Under Control

A fashion ERP integrates stock data from all sales channels, giving retailers a single, real-time view of inventory. No more overselling. No more frustrated customers.

Whether a shopper is instore, online or on a marketplace like ASOS or Zalando, they see accurate stock levels – every time.

A study by Harvard Business Review (2023) found that businesses using centralised inventory management reduced stock discrepancies by 47% and improved fulfilment speed.

Can you afford to keep guessing your stock levels?

2. Real-Time Inventory Tracking Means No Disappointed Customers

Ever had a customer storm out because the item they saw online wasn’t in stock instore? That’s a sale lost. A reputation damaged.

With a fashion ERP, inventory updates instantly across all platforms.

Brands that implement real-time inventory tracking report a 30% boost in customer satisfaction and a 22% reduction in stockouts (Retail Systems Research, 2023).

Real-time inventory management also prevents common issues like double selling or inaccurate stock counts. By continuously updating stock levels as purchases, returns and transfers occur, retailers ensure that every channel reflects the correct availability. This leads to fewer cancelled orders, faster fulfilment and an overall better customer experience.

3. Automated Ordering & Replenishment – Stop Running Out of Bestsellers

Stock shortages and overstocking kill profits. Fashion ERP systems predict demand and automate replenishment, keeping bestsellers in stock without unnecessary excess.

Consider Reiss, a mid-sized fashion retailer that adopted ERP automation. Within six months, they saw a 15% drop in stockouts and a 20% cut in excess inventory costs (Forrester, 2023).

What’s your excuse?

4. Omnichannel Fulfilment That Just Works

Customers expect to buy online and return instore or order instore and have items delivered. If your systems can’t handle this, you’re falling behind.A fashion ERP system enables:-

Click and collect – Customers order online and pick up instore seamlessly.
Ship from store – Physical stores act as mini fulfilment centres to speed up deliveries.
Flexible returns – Returns are processed smoothly, no matter where the purchase happened.

According to Statista (2023), 61% of customers prefer retailers that offer a flexible return policy across all channels.

Are you one of them?

How Leading Brands Leverage ERP

H&M’s ERP system keeps its global operations seamless and its stock always in check. By centralising inventory and automating key processes, the brand prevents overselling, speeds up restocking and ensures products are available across all channels.

The results? A 6% YoY sales boost (Q3 2023).

Real-time inventory – Instant updates across stores and online.
Faster restocking – Automation keeps shelves filled.
Seamless shopping – Consistent availability, smooth fulfillment.
Smarter operations – Leaner logistics, stronger growth.

With ERP, H&M stays ahead – anticipating trends, optimising stock and delivering a frictionless shopping experience.
Source: H&M Group, Q3 2023 Report.

How Stok.ly Cloud ERP Powers Fashion Retail

Struggling to keep up with omnichannel demands?
Stok.ly Cloud ERP keeps everything in sync, so you stay in control.

Multi-Channel Inventory Sync – Keeps stock levels in check and prevent overselling & stockouts.
Real-time stock tracking – See inventory across stores, online and marketplaces instantly. No more guesswork.
Automated fulfilment – Orders are processed faster, with fewer errors and delays.
Plug and play integrations – Instantly connect with Shopify, WooCommerce, Amazon, eBay etc – no complex setup required.
Smart demand planning – Keep bestsellers in stock while avoiding excess inventory.
Hassle free returns – Process returns across all sales channels without the chaos.
Custom reports and dashboards – Gain real-time insights into sales, stock and trends.

Fashion moves fast—Stok.ly Cloud ERP makes sure you keep up.

Don’t let outdated systems hold you back.

Click here for more information about Stok.ly Cloud ERP

Book an online demonstration

Call us on 01432 804333

Author: Iain Coplans CEO Stok.ly