Key Takeaways
- Seeing orders is not the same as seeing what can ship.
- Shipping confidence depends on available-to-sell logic, allocation, backorders, fulfilment rules and warehouse execution.
- Different order types may need different fulfilment behaviour.
- Stok.ly helps connect orders to inventory truth and fulfilment control.
G2 Customer Reviews
What do you like best about Stok.ly – Inventory-Centric Cloud ERP?
“We have gone from a pen and paper warehouse to a completely digital system that has streamlined our business immensely. The customer support has been superb since the day we onboarded with Stok.ly and we continue to build a great relationship with the team.We use Stok.ly daily in our warehouse and have found a number of features to now be invaluable. The ease of integration is incredible and has streamlined tasks within our business ten fold.”
Key Takeaways
- Seeing orders is not the same as seeing what can ship.
- Shipping confidence depends on available-to-sell logic, allocation, backorders, fulfilment rules and warehouse execution.
- Different order types may need different fulfilment behaviour.
- Stok.ly helps connect orders to inventory truth and fulfilment control.
What Breaks or What This Costs
- Customer promises become uncertain: Sales and customer service teams cannot confidently say what will ship and when.
- Backorders become hard to manage: Teams struggle to see what is still owed, what is waiting for stock and what can be fulfilled next.
- Warehouse teams receive unclear priorities: If the system does not clearly show what can ship, the warehouse relies on manual instruction.
- Stock allocation becomes political: Teams make manual decisions about who gets limited stock.
- Customer service spends time investigating: Instead of seeing order status clearly, the team checks stock, warehouse progress and backorder lists manually.
Why Current Systems and Workarounds Fail
Ecommerce order screens show demand, not full fulfilment truth
Online order screens may show what has been ordered, but not what can be allocated, picked and shipped from the right location.
Spreadsheets create manual allocation work
Allocation spreadsheets can help teams decide who gets stock, but they quickly become another version of truth.
Basic inventory tools do not manage order complexity
Knowing stock exists does not explain how it should be committed, split, held, backordered or shipped.
Warehouse systems may not understand order priority
A WMS may help pick and pack, but it still needs connected order and stock logic to decide what should happen first.
Order management and inventory ERP software for growing retail, wholesale and distribution businesses.
What Stok.ly Is
Stok.ly is order management-led, inventory-centric ERP for growing retail, wholesale and distribution businesses.
It connects order management, inventory control, allocation, backorders, transfer visibility, warehouse execution and fulfilment rules in one operational control layer.
How Stok.ly Solves the Problem
Stok.ly helps teams see what can ship by connecting the order to the stock and the warehouse workflow behind it.
It can help calculate available-to-sell stock, apply allocation priority, protect complete-order fulfilment, automate B2B split-shipment and backorder workflows, pre-allocate against future supply, and route fulfilment by location.
Stok.ly Capability Pathway
The primary pathway is:
unified order visibility → available-to-sell engine → allocation priority → pre-allocation against future supply → B2B backorder and split-shipment automation → complete-order fulfilment protection → warehouse pick creation and dispatch routing.
Stok.ly’s Matrix for Seeing What Can Ship
| Capability Name | What It Controls | Customer Pain / Problem Addressed | Operational or Commercial Value |
|---|---|---|---|
| Unified Omnichannel Sales Order Dashboard | Sales orders from ecommerce, POS, marketplaces, B2B channels, sales reps and imports | Orders are spread across channels and teams cannot control demand in one place | Improves order visibility and operational prioritisation |
| Available-to-Sell Engine | True sellable stock across channels and operational constraints | Teams cannot see what can safely ship or be promised | Improves fulfilment confidence and reduces overpromising |
| Multi-Layer Allocation Priority Engine | Who gets limited stock first across customers, orders and channels | Stock allocation becomes a manual decision | Improves control over scarce stock and fulfilment priority |
| Pre-Allocation Control | Reservation of stock against orders or future demand | Teams cannot see which stock is already spoken for | Improves order promise accuracy and demand planning |
| Pre-Allocation Against Future Supply | Reservation of inbound purchase or manufacturing supply against demand | Incoming stock is needed for orders but not clearly connected | Improves fulfilment planning before stock arrives |
| Future Supply Pre-Allocation for B2B Sales Orders | B2B sales order lines pre-allocated against inbound purchase orders or manufacturing runs | Large B2B orders consume today’s sellable stock or are not clearly linked to future supply | Protects current stock while giving visibility of future fulfilment |
| Rules-Based Sales Order Processing Engine | Transition from unprocessed orders to goods-out notes and pick lists using fulfilment rules | Teams manually decide what can process and ship | Creates consistent order-to-warehouse fulfilment control |
| B2B Backorder and Split-Shipment Automation | Partial fulfilment and later fulfilment when stock becomes available | Wholesale customers cannot see what shipped and what remains outstanding | Improves B2B fulfilment clarity and customer confidence |
| B2C Complete-Order Fulfilment Protection | Whether B2C orders process only when all items are available | Multiple shipments damage margin or confuse customers | Protects customer experience and fulfilment cost |
| Multi-Location Dispatch Routing Rules | Which warehouse, store or depot should fulfil an order | Teams manually decide which location should ship | Improves fulfilment routing and location stock use |
| Scheduled Touchless Fulfilment and Pick Creation | Scheduled fulfilment runs and handheld warehouse work creation | Orders do not reliably become pickable warehouse work | Improves fulfilment consistency and operational throughput |
| Allocation-Aware Reporting and Priority Intelligence | Reporting tied to allocation logic, priority and stock commitment | Teams cannot see how limited stock is allocated or why | Improves allocation transparency and fulfilment decision-making |
Trust your stock. Transfer with confidence. Control orders. Fulfill every day like clockwork.
Current Approach vs Stok.ly
| Current approach | What tends to break | Stok.ly approach |
|---|---|---|
| Order list in ecommerce platform | Orders are visible, but fulfilment reality is unclear | Connect orders to stock, allocation and warehouse execution |
| Manual allocation spreadsheet | Teams manually decide who gets stock | Use allocation priority and allocation-aware reporting |
| Warehouse pick lists created manually | Warehouse work depends on someone interpreting orders | Use rules-based processing and scheduled pick creation |
| Backorders tracked outside the system | Customers cannot see what remains outstanding | Use B2B backorder and split-shipment automation |
| One fulfilment rule for all order types | B2B and B2C orders need different treatment | Use complete-order protection, split shipment and fulfilment rules |
What Customers Are Really Saying
“We can see the orders, but not what can actually ship.”
“We need to know what is committed, what is backordered and what can go today.”
“The warehouse needs clear priorities, not manual instructions from the office.”
Who This Page Is For
- Retailers, wholesalers and distributors struggling to see what can ship
- B2B businesses managing backorders, split shipments and allocation
- Hybrid B2C and B2B businesses sharing stock across order types
- Warehouse and operations teams needing clearer fulfilment priorities
- Customer service teams that need better answers on what will ship and when
Who This Page Is Not For
This page is not for businesses that only need a simple online order list.
It is for businesses where shipping decisions depend on stock state, allocation, backorders, warehouse execution and fulfilment rules.
Frequently Asked Questions
Why can’t we see what can ship?
This usually happens when orders, stock availability, commitments, allocation, backorders and warehouse execution are disconnected.
What does available-to-sell mean?
Available-to-sell is the stock that can safely be sold or promised after considering commitments, allocation, channel rules and operational restrictions.
Can Stok.ly help with backorders?
Yes. Stok.ly includes B2B backorder and split-shipment automation capabilities.
Can Stok.ly help decide who gets limited stock?
Yes. Stok.ly includes multi-layer allocation priority and allocation-aware reporting capabilities.
Can Stok.ly help the warehouse know what to pick?
Yes. Stok.ly connects order processing rules to pick creation and warehouse execution workflows.
Final Thought
Orders create demand. Inventory provides truth. The warehouse delivers the promise.
Stok.ly connects all three so teams can see what can ship.
Contact Information
All our sales, support and development team are located in Hereford and Cheltenham in the U.K. Please submit the contact form and we will contact you within the same business day.