Does any of this describe your operation?
- “Where is my order?” calls and emails represent a significant proportion of customer service workload
- Tracking numbers are entered into the order record manually after despatch, often by someone other than the warehouse team
- Shipping notifications to customers are delayed because the tracking update requires a manual step
- Multiple couriers are managed through separate portals with different login credentials and tracking formats
- Customer service has to check the carrier portal separately to answer tracking queries
- Delivery failures and return workflows are managed outside the main order management system
- The sales order is not linked t the despatch note with the tracking code on it
If any of these are true, the customer service contacts and manual tracking work are consequences of despatch and carrier management being disconnected from the order management system.
“Our warehouse team waste so much time jumping between systems and then running pieces of paper up to the office – we can’t manage all these orders across 3 systems and post it notes.”
Ops Director, automotive business
Root cause: Carrier despatch and order management operate as separate systems. The warehouse despatches the order. The carrier collects or is booked. The tracking number exists in the carrier’s system. Getting it into the order record — and from there to the customer — requires a manual step. If that step is missed, delayed or done by a different person hours later, the customer receives no tracking update. The customer service contact that follows is not a courier problem. It is a manual process gap.
Stok.ly connects to 150+ couriers and freight partners directly from the warehouse despatch app. Carrier selection, label generation and tracking number creation all happen at the point of physical shipment.
The tracking number is linked to the order record immediately.
Shipping notifications reach the customer automatically.
Customer service accesses tracking from the order management system — no separate carrier portal required.
Trust your stock. Transfer with confidence. Control orders. Fulfill every day like clockwork.
Carrier integration from the warehouse app — not a separate step
In many scaling businesses, carrier booking and label generation is a separate step from the pick and pack process.
The warehouse team picks and packs.
Someone in a separate role or a separate location generates the carrier label — sometimes from a carrier portal, sometimes from a separate shipping software tool.
The tracking number then needs to be added to the sales order or despatch note.
Bu the sales order and despatch note are not linked.
Each handoff is an opportunity for delay, omission or error. Â
In Stok.ly, carrier booking and label generation are part of the warehouse despatch step.
The warehouse team confirms despatch and the label is generated on the connected label printer.
The tracking number is created and linked to the despatch note at the same moment.
There is no handoff. There is no separate step. Despatch, label and tracking happen together.
Automatic shipping notifications — no manual trigger required
A shipping notification sent to the customer at the moment of physical despatch reduces “where is my order?” contacts more effectively than any customer service process improvement.
The customer knows the order has left before they have reason to wonder.
The call or email does not happen. Â
In Stok.ly, the despatch confirmation event triggers the shipping notification automatically.
The customer receives the notification with tracking details at the moment the warehouse confirms despatch on the app.
No manual trigger. No delay waiting for someone to update the system. No customer waiting three days without information before contacting customer service.
“I like that the program is very fast. The stock app is easy to use in the warehouse and it makes our work much quicker.”
Verified G2 review, 5 stars
One system for all carriers — no separate portal management
Businesses managing multiple carriers — a next-day domestic carrier, an economy service, an international freight partner, a returns carrier — typically manage each through a separate portal.
Different login credentials. Different tracking formats. Different label requirements.
Each additional carrier adds another system to maintain and another training requirement for warehouse and customer service staff. Â
In Stok.ly, all 150+ connected carriers are available from the same warehouse app or PC.
Carrier selection rules can be configured by order type, destination, weight, customer tier or any number of options available in easy to configure drop down rules.
All tracking from all carriers is visible in the same order management system.
Customer service has one place to look for tracking information regardless of which carrier was used.
How Stok.ly controls courier, despatch and tracking
| Capability | What it controls | Why it matters |
|---|---|---|
| Carrier integration | 150+ couriers and freight partners connected; carrier selection and label generation from the warehouse app | No separate carrier portal for label generation; carrier booked and label printed as part of the despatch step |
| Tracking sync at despatch | Tracking number linked to order record at the moment of despatch confirmation | Order record contains current tracking immediately; no manual tracking number entry and no delay |
| Automatic shipping notifications | Customer notification sent automatically when despatch is confirmed | Customer informed at the moment of shipment; tracking query contacts reduced at source |
| Customer service tracking access | Tracking status accessible from the order management view in Stok.ly | Customer service answers tracking queries from one screen; no separate carrier portal login required |
| Multi-carrier management | All carriers managed from one platform; carrier selection rules configurable by order type and destination | No carrier-by-carrier portal management; all tracking information consolidated in one operational view |
| Returns and delivery failure | Delivery failure events and return workflows managed from the order management record | Complete order lifecycle in one system; returns processing does not require separate manual entry |
Current approach versus Stok.ly
| Current approach | What tends to break | Stok.ly |
|---|---|---|
| Tracking number entered manually into order record after despatch | Manual step missed or delayed; customer receives no shipping notification; contact follows | Tracking number linked to order at point of despatch from warehouse app; no manual step required |
| Shipping notifications sent manually or from a separate system | Notifications delayed or not sent; customers chase tracking queries | Shipping notifications sent automatically on despatch confirmation from warehouse app |
| Customer service checks carrier portal separately for tracking | Double handling; customer waits while CS navigates a separate portal | Tracking accessible from the order management view; customer service answers from one screen |
| Multiple carriers managed through separate portals | Inconsistent tracking processes; different login and format per carrier; CS training required per carrier | All 150+ couriers managed from one platform; uniform despatch and tracking process across all carriers |
| Carrier label generated as a separate step outside the warehouse app | Handoff between pick/pack and label generation creates delay and opportunity for omission | Label generated from warehouse app at despatch; no separate step; carrier, label and tracking happen together |
| Delivery failures and returns handled manually outside the order system | Returns information not in the order record; customer history incomplete; manual entry duplication | Delivery failure events and return workflows managed in the operational record |
“We have gone from a pen and paper warehouse to a completely digital system that has streamlined our business immensely.”
Verified G2 review, 5 stars — Read on G2
Who this is for
- Ecommerce and wholesale businesses where “where is my order?” represents a significant proportion of customer service contacts
- Warehouse and operations teams manually entering tracking numbers into order records after despatch
- Businesses managing multiple carriers through separate portals without a unified despatch and tracking workflow
- Growing D2C businesses whose customer service workload is driven primarily by shipment status and tracking queries
- Businesses connecting to multiple couriers for domestic and international fulfilment who need all carriers managed from one platform
Who this is not for
Businesses with a single carrier and very low despatch volume where manual tracking entry is a minor overhead with no material impact on customer service workload. Businesses with fully internal fulfilment and no carrier integration requirement. The value of integrated carrier management increases with despatch volume, carrier count and the proportion of customer service contacts attributable to tracking queries.
G2 Customer Reviews
What do you like best about Stok.ly – Inventory-Centric Cloud ERP?
“we have been a user for the last 4 years and we cannot think of life without it for our retail business. it makes listing to shopify and other marketplaces easy, keeps inventory accurate online and the POS is easy to use. accurate inventory across all sales channels is the big win for us.”
Order management and inventory ERP software for growing retail, wholesale and distribution businesses.
Frequently asked questions
Why do courier and tracking issues generate so many customer service contacts?
Courier and tracking contacts accumulate when despatch and tracking are not connected to the order management system. When getting the tracking number into the order record requires a manual step, and that step is delayed or missed, the customer receives no shipping notification. The customer service contact that follows is not a courier failure — it is a process gap between physical despatch and system update. Stok.ly closes this gap by linking tracking to the order at the moment of physical despatch.
How does Stok.ly integrate with couriers and freight partners?
Stok.ly connects to 150+ couriers and freight partners through its despatch management layer. Carrier selection is made from the warehouse handheld app at the point of physical despatch. The app generates the shipping label, creates the tracking number and links it to the order record immediately. The carrier relationship is managed within the Stok.ly platform — no separate carrier portal login is required for standard despatch operations.
How does Stok.ly automate shipping notifications to customers?
When despatch is confirmed in Stok.ly’s warehouse app, the order status updates to despatched and the tracking number is linked to the order record. Shipping notifications are triggered by this event automatically. The customer receives the notification at the moment of physical shipment, with tracking number and carrier details drawn from the despatch event. No manual trigger is required.
How does customer service access tracking information in Stok.ly?
Tracking information for every despatched order is accessible from the order management view in Stok.ly. Customer service teams see the carrier, tracking number, despatch date and current tracking status from the same screen as the order details. They do not need a separate courier portal login, a different system or the warehouse team’s involvement. Every tracking query is answered from one screen in seconds.
What carriers does Stok.ly integrate with?
Stok.ly integrates with 150+ couriers and freight partners covering domestic, international, express, economy and freight services. The carrier connection is built into the despatch workflow — carrier selection, label generation and tracking sync are all part of the same warehouse app despatch step. All 150+ carriers are managed from one platform without separate portal logins.
How does Stok.ly handle multiple carriers from a single despatch workflow?
All carriers connected to Stok.ly are available from the same warehouse despatch app. Carrier selection rules can be configured by order type, destination, weight or customer tier. The app selects the right carrier automatically or presents options for the team to choose. All tracking from all carriers is visible in the same order management system — one view regardless of which carrier was used for any specific order.
How does Stok.ly manage delivery failures and returns?
Delivery failures and return workflows are managed from within the Stok.ly operational record. When a delivery failure is reported, the event is logged against the order. Return requests are initiated and tracked from the same system. Return receipt at the warehouse is processed through the warehouse app. The complete order lifecycle — despatch, tracking, delivery, return — is visible in one operational record.
How does Stok.ly compare to Linnworks for courier and despatch integration?
Linnworks is primarily a multi-channel listing tool with reasonable carrier integration for straightforward ecommerce despatch. Its carrier connectivity is strong at the label generation level but it does not integrate carrier despatch with warehouse execution, inventory management and B2B order management in the same operational layer. Businesses that have outgrown Linnworks — needing B2B trade workflows, manufacturing or warehouse execution depth alongside carrier integration — find Stok.ly provides all of these in one connected platform.
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Contact Information
All our sales, support and development team are located in Hereford and Cheltenham in the U.K. Please submit the contact form and we will contact you within the same business day.