One Source Of Truth For Your B2C and B2B Product & Pricing Data
What is Product Information Management (PIM)?
Product Information Management (PIM) is the system and discipline for managing product master data: SKUs, variants, attributes, images, descriptions, categorisation, pricing rules and channel listings. A PIM creates a single source of truth for product data and pricing so ecommerce, marketplaces, POS, warehousing and reporting all use consistent, accurate information from one collaborative platform.
Trustpilot Customer Reviews
“we reviewed a number of systems including Brightpearl, orderwise and cin7 and found Stokly to be the best choice for our b2c and b2b retail and wholesale business. the AI features save our teams hours every week, especially the AI forecasting and purchasing features. we would like to give a special mention to luke for managing our onboarding with such great attention to detail and jake in support during our first few weeks live. if you are looking for a flexible, seamless order management, warehouse management system that makes life easier and saves time, Stok.ly is a great choice. highly recommend.”
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What is Product Information Management (PIM)?
Product Information Management (PIM) is the system and discipline for managing product master data:
SKUs, variants, attributes, images, descriptions, categorisation, pricing rules and channel listings.
A PIM creates a single source of truth for product data so ecommerce, marketplaces, POS, warehousing and reporting
all use consistent, accurate information.
Why PIM matters for inventory-led operations
Bad product data creates operational chaos
Inconsistent variants and attributes cause mis-picks, incorrect customer expectations, pricing mistakes and reporting blind spots.
Spreadsheets don’t scale
As SKU counts grow, spreadsheets create duplicate items, missing images, conflicting titles, and channel drift across sites and marketplaces.
Multi-channel publishing amplifies errors
If you sell across multiple channels, product errors propagate instantly. PIM discipline improves listing quality and reduces avoidable returns.
Planning needs clean attributes
Forecasting and replenishment improve when products are segmented properly (category, brand, season, lifecycle, margin bands, velocity).
Without structured attributes, planning is crude.
One dashboard, one version of the truth
Stok.ly holds your product data centrally and maps it to each sales channel. Changes made in Stok.ly can be pushed to connected
channels so you maintain control of titles, descriptions, images, attributes and pricing — without maintaining multiple copies of product truth.
Channel-specific titles, descriptions and images
Different channels have different constraints and SEO dynamics. Stok.ly supports managing channel-specific product fields so you can
optimise listings and keep each channel clean without losing control of the master record.
Multi-channel focus: Sell it (multi-channel ecommerce)
Unlimited custom attributes for ecommerce & reporting
Create unlimited custom attributes (e.g., size, colour, material, season, fit, finish, compliance fields) to power ecommerce dropdowns,
filters, marketplace requirements and internal reporting segmentation.
Useful for: range integrity, performance reporting, forecasting segmentation and returns reduction.
Variants, composites and bundle products
A modern catalogue rarely consists of simple SKUs only. You need clean parent/child variants, plus the ability to sell composites and bundles
without breaking inventory truth.
Parent/child variants for retail scale
Maintain structured variant relationships and attributes (size, colour, etc.) so ecommerce listings, POS behaviour and reporting remain coherent.
Bulk management: Variable Product Matrix
Composite / bundle products
Create bundles/composites that sell as a single unit while consuming component inventory correctly. This helps merchandising, promotions,
gift bundles and multi-item kits without losing stock accuracy.
Manufacturing/kitting context: Manufacturing & kitting
Range integrity across locations and channels
Control what’s live, seasonal, discontinued or clearance. Keep product lifecycle state consistent across stores, ecommerce and B2B.
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Editing and listing tools to keep catalogue ops fast
Product ops should not be a bottleneck. Stok.ly includes practical tooling to create and edit items at scale so your team can keep up with new
ranges, channel requirements and content changes.
Bulk create and edit via the Product Matrix
Create parent/child items in bulk using custom attributes, edit child items in bulk, and manage images and attributes at scale.
This reduces the time cost of launching new ranges and maintaining catalogue quality.
Control what data is sent to each channel
Map product data to each channel and manage what is pushed/pulled, helping you tailor listings per channel while maintaining a clean master record.
Related: Multi-channel ecommerce integrations
Operational alignment: PIM + inventory + WMS
Clean product data reduces picking mistakes, improves returns outcomes, and improves segmentation for forecasting and replenishment policies.
Related: WMS ·
Multi-location inventory
AI Product Information Management
Product operations often get stuck because the team is too small to maintain the catalogue. Stok.ly’s built-in AI is designed to reduce the manual
workload across product content, attributes and pricing — while keeping governance and range integrity.
From messy catalogue to controlled, publish-ready product data
Problem: Our catalogue is messy, and product updates take forever.
Feature: AI product information management (AI PIM) improves catalogue accuracy and multi-channel listing quality.
Outcome: The system identifies missing attributes/images, generates or improves descriptions, standardises naming, translates content, applies attribute rules, recommends pricing updates, and writes back structured fields so listings and reporting stay consistent.
Related: AI functionality · AI business intelligence
AI description writing
Generate consistent product descriptions, improve clarity and structure, and maintain a brand-appropriate tone at scale.
AI attribute management
Support attribute completeness and consistency (e.g., size/colour/material/season) so filters, SEO, and reporting segmentation stay reliable.
AI translation and localisation
Translate product descriptions and key attributes for international selling while maintaining consistency across variants and channels.
AI pricing workflows
Support pricing updates and integrity workflows so you can maintain margin control and reduce manual price list maintenance.
Contact Information
All our sales, support and development team are located in Hereford and Cheltenham in the U.K. Please submit the contact form and we will contact you within the same business day.