G2 Customer Reviews
What do you like best about Stok.ly – Inventory-Centric Cloud ERP?
“We have gone from a pen and paper warehouse to a completely digital system that has streamlined our business immensely. The customer support has been superb since the day we onboarded with Stok.ly and we continue to build a great relationship with the team.We use Stok.ly daily in our warehouse and have found a number of features to now be invaluable. The ease of integration is incredible and has streamlined tasks within our business ten fold.”
When one business ends up running two order worlds
The problem is not that you sell to both trade and direct customers. The problem is that your systems often treat those as separate operating models or worse, the same model.
- B2B workflows need account logic, quotes and structured commitments
- B2C workflows need speed and clean fulfilment
- stock and fulfilment rules need to work across both selling models
- teams end up switching between systems and losing information
- warehouse flow becomes less consistent than it should be
- workarounds, excel spreadsheets and notes sent between colleagues become the norm
The problem
Hybrid retail and wholesale businesses do not just need two sales channels. They need one operational system that can handle both models properly.
- B2B workflows need quotes, account terms, trade pricing and pro forma handling
- B2C workflows need fast order flow, automation and scalable fulfilment
- stock and fulfilment rules need to work across both models
- customer service needs one place to understand the order picture
- warehouse teams need one operational flow, not one process for trade and another for ecommerce
Why this happens
Many systems are built with a bias. They are either ecommerce-first and weak on trade workflows, or trade-first and clunky for modern ecommerce operations.
- B2B workflows do not fit ecommerce-first systems
- B2C operations become awkward in wholesale-oriented tools
- trade pricing and account handling live outside the main workflow
- quotes, pro forma and payment terms are handled manually or in side systems
What breaks at scale
- customer-specific B2B requirements get handled inconsistently
- ecommerce fulfilment slows down because exceptions dominate
- trade pricing and account logic become harder to govern
- warehouse teams deal with mixed instructions and manual intervention
- management loses confidence that one clean order picture exists anywhere
What people try first and why it fails
Run B2B in one system and B2C in another
This may look practical at first, but it creates duplicate processes, conflicting data and more handoffs.
Handle trade logic manually
Quotes, pro forma, account terms, stock-pre-allocation and special pricing often end up in spreadsheets, emails or staff memory.
Force B2B orders through ecommerce workflows
This usually strips out the nuance trade customers expect and creates more exceptions later in the process.
What actually works
- one customer and order model across trade and ecommerce
- quotes, sales orders and account workflows where needed
- trade pricing, pro forma, credit and payment terms in-system
- fulfilment rules and pick logic that work across both models
- one stock truth and one warehouse execution flow
How B2B and B2C order management should work
- B2B and B2C orders enter one operational system.
- Trade customers can be handled with quotes, pricing, terms and account logic.
- Ecommerce orders can flow quickly with strong automation and fulfilment control.
- Stock allocation, backorder handling and fulfilment rules work consistently across both models.
- Warehouse teams process orders from one governed workflow.
How Stok.ly solves it
Stok.ly gives hybrid retailers and wholesalers one seamless operational platform for B2B and B2C order management.
- quotes and sales orders
- customer accounts, payment terms and credit limits
- trade pricing and price bands
- pro forma workflows
- order processing rules, fulfilment rules and pick rules
- backorders, reserved stock and pre-allocation of items on purchase orders and manufacturing runs
Example scenario
A business sells direct online and also supplies trade customers.
- a wholesale customer requests a quote and later places an account order
- ecommerce orders continue to flow through the day
- both order types are handled in one operational system
- warehouse teams process fulfilment from one accurate stock system, confident in the accuracy of inventory
Inventory Management Software Built for Retail, Wholesale and Manufacturing
Capability snapshot
- B2B and B2C in one operational system
- quotes and sales orders
- customer accounts and trade pricing
- price bands and account terms
- pro forma workflows
- credit limit handling
- one stock truth across trade and ecommerce
Comparison matrix
| Approach | What happens in practice | Likely outcome |
|---|---|---|
| Separate B2B and B2C systems | Teams manage trade and ecommerce through different workflows and data views. | Duplicate admin, weak visibility and more reconciliation. |
| Ecommerce-first system forced into B2B use | Trade pricing, pro forma and account terms become awkward. | Manual workarounds and poor trade process fit. |
| Stok.ly unified order model | B2B and B2C orders run through one operational platform with the logic each model needs. | Cleaner order flow, stronger control and better service consistency. |
Customer proof and operator language
“We do from one envelope to pallets – we need a system that understands the difference between picking single item orders and orders of 5 pallets.”
“We do B2E – business to everyone! We have not found a system that can automate B2C and B2B orders yet.”
“If we don’t have accurate stock figures and we don’t have pre-allocation of B2B sales orders, we miss B2C sales opportunities every day.”
G2 customer review:
Stok.ly takes away the need for another member of staff.
Click HERE to read full review
Capterra customer review:
Stok.ly revolutionised our inventory management. before stok.ly we didn’t have real control, but these days, all the team work from the same system and our inventory is accurate. goods in is quick with handhelds and our shopify is always up to date. we probably save 1 employee having stok.ly so it pays for itself
Click HERE to read full review
Who this is right for
- retailers and wholesalers selling both direct and trade
- businesses where B2B workflows do not fit the current ecommerce-first system
- operators who want one order model across wholesale and ecommerce
- warehouse-led businesses trying to reduce manual intervention around mixed orders
- growing hybrid businesses that need operational control without bloated ERP language
Who this is not for
- pure-play single-channel businesses with very simple order handling
- teams looking only for a storefront tool
- businesses wanting finance-first enterprise ERP positioning rather than operational fit
Frequently asked questions
What is B2B and B2C order management in one system?
It means handling wholesale and ecommerce orders through one operational platform while still supporting the different workflow requirements of each model.
Why is it hard to manage wholesale and ecommerce together?
Because trade customers often need quotes, account terms, pro forma and pricing logic, while ecommerce needs speed, automation and scalable fulfilment.
Can one system really support both B2B and B2C properly?
Yes, if it is designed to handle both models operationally rather than treating one as an afterthought.
Related pages
- Automate Sales Order Processing for Ecommerce and B2B
- Orderwise Alternative for Growing Retailers and Wholesalers
- Shopify vs ERP: When Do You Need More Than Shopify?
- Warehouse Management Software for Ecommerce Businesses
- Talk to Stok.ly
Run wholesale and ecommerce through one operational system
If your business is split between trade complexity and ecommerce speed,
Stok.ly can help you bring both into one cleaner order and fulfilment model.
Contact Information
All our sales, support and development team are located in Hereford and Cheltenham in the U.K. Please submit the contact form and we will contact you within the same business day.